As a company, we have long believed in the importance of providing people with clear, simple and meaningful front-of-pack information that can help support healthier and more informed food choices, and over coming weeks you will notice we’re introducing some exciting changes to some of our labels.
We are introducing new colour-coded nutrient labels across our drinks including some of your favorite flavors. If the labels look familiar, it’s because they are! The new labels were designed to build on something that already works - the current monochrome labelling scheme that you will find across Europe. The big difference is that we will now be adding colours to the numbers to help make these labels even more clear and meaningful than ever.
It’s also identical to a scheme that is established throughout supermarket shelves in the UK and Ireland, and that we are proud to have voluntarily supported since 2014. The scheme means that nutrients are labelled per 100ml with traffic light colours in red, amber and green to help people choose the drinks that are right for them.
We’ve gained lots of positive experience in the UK and listened closely to the feedback from nutritionists, academics and consumer groups on this labelling scheme. After lots of discussions, we believe it’s important we now understand in real-life the difference that these labels can make to understanding, awareness and shopping behavior. We will be trialing them across a sample of our wide portfolio including our Coca-Cola, Fanta and Sprite brands. We will publicly share our learnings as part of the EU-led process of assessing different labelling options for Europe. Countries where trials will take place include Austria, Bosnia Herzegovina, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, France, FYROM, Greece, Hungary, Latvia, Lithuania, Moldova, Montenegro, Poland, Romania, Serbia, Slovakia, Slovenia, Switzerland, The Netherlands and Ukraine. More information can be found in this infographic.
Our work in colour-coded labelling began based on the finding from a 2017 OECD Obesity Update that “’traffic-light’ systems have the potential to increase the number of people selecting a healthier option by about 18% and lead to a 4% decrease in calorie intake.” We continue to firmly believe that providing people with simple information that allows them to choose the right products for them can help support healthier diets, and we will publicly share the learnings we gain from our trials as we proceed.
As a company we are making a number of changes across our portfolio to help create a healthier food environment. These include reducing sugar in many of our drinks to help people meet the World Health Organization daily added sugar recommendations, offering smaller serving sizes and maintaining our longstanding commitment to responsible marketing. Providing consumers with clear, simple and meaningful front-of-pack information is as important as ever for The Coca-Cola Company, and we are pleased to continue our labelling journey to help give people the information they need, without any guesswork. More information about our progress in Europe can be found in this infographic.
So, look out for the labels, and please tell us what you think!