Empowering European Youth with Entrepreneurship and Employability Education

Today’s society is changing at unprecedented speed: a growing population, environmental and societal challenges, revolution in the digital space - just to name a few. Jobs are not immune to these transformations: forecasts anticipate that over half of today’s young people will end up in jobs that have not yet been created. The JA Europe network and Coca-Cola and bottling partners teamed up to develop and implement entrepreneurship and employability education programs that would contribute to adapting to those growing challenges.

Together, JA Europe and Coca-Cola have a shared mission: prepare young people for this journey of development, provide them with knowledge, attitudes and skills for life and improve access of young people to entrepreneurship.

JA Entrepreneurship Education programs are also a powerful way to make a positive impact around the world as they offer young people the opportunity to create businesses and products that contribute to meeting the United Nations Sustainable Development Goals. JA and Coca-Cola are working together with young people from all economic and social backgrounds, focusing on programs that tackle 6 of the 17 SDGs, including improving quality education, ensuring gender equality and building sustainable cities and communities, amongst others.

This brochure provides an overview of the entrepreneurship education partnerships that took place between Coca-Cola in Europe, Coca-Cola Hellenic Bottling Company (Coca-Cola HBC) and national JA offices in 6 countries:  Bulgaria, Czech Republic, Estonia, Italy, Lithuania and The Netherlands. This project demonstrates the power of business and civil society collaborations, as we team up to support the future of young people.

As our partnerships continue to grow and develop across Europe, we are proud to contribute towards a common goal that every young person gets an entrepreneurial experience before leaving school, better equipped for what the future holds.

Therese Noorlander, Sustainability Director, Coca-Cola Europe
Diana Filip, Deputy CEO, JA Europe