Fanta Blood Orange Continues Italian Tradition
of Local Ingredient Sourcing
Developing new drinks that meet evolving consumer tastes while supporting local communities remains at the core of Coca-Cola’s transformation to becoming a Total Beverage Company. It’s new Fanta Blood Orange, recently launched and soon to be available throughout Italy, represents a latest milestone in this approach. The addition to the Fanta portfolio is made with the juice of Sicilian Blood Orange and continues a local-sourcing tradition that first began when Fanta was invented in Naples, Italy in 1955.
The new soft drink is produced with the juice of Sicilian Blood Oranges that feature Protected Geographical Indication (PGI) status, reinforcing its “made in Italy” origin. It brings together a much-loved beverage brand alongside ongoing Coca-Cola’s commitments to supporting Europe by ensuring a positive socio-economic contribution and advancing sustainable agriculture. It provides a modern take on an Italian recipe that has been continuously made with 100% Italian orange juice since its first production more than 60 years ago.
While continuing Coca-Cola’s long tradition of sourcing ingredients from local suppliers and value-chains, the latest addition to the portfolio will also bring this Sicilian specialty to many Italian consumers for the first time. Fanta Blood Orange represents the first occasion that the PGI-certified Sicilian Oranges have been available in a beverage that will be served throughout Italy, providing a further catalyst for growth for the small Sicilian region of agricultural excellence.
Each year Coca-Cola invests more than €4 billion sourcing ingredients from the EU agricultural sector, and more than 98% of all its ingredients for locally produced drinks are of EU origin. The long-term relationship with the Sicilian citrus supply chain ensures that 100% of citrus juice included in Fanta is sourced locally, and helps contribute to an important local industry.
This relationship has been further strengthened over the years through several local community partnerships alongside the Citrus Production District of Sicily. During this time, The Coca-Cola Foundation has financed different projects to protect and develop the Sicilian citrus fruit supply chain to help further spur and advance citrus cultivation.
Programs have included ‘Clean Energy from Citrus Waste’ which enables recycling of citrus waste, ‘Social Farming’, providing training courses for disadvantaged people to create a skilled workforce for the industry and ‘Non-conventional water resources’, promoting sustainable irrigation through the installation of IT technologies. The most recent initiative was launched on World Water Day 2019 and is named ‘A.C.Q.U.A’, enables digital mapping of water-stressed citrus orchards using drones, in combination with the construction of a sustainable irrigation pilot plant.