Making European youth resilient and ready for the future

As the COVID-19 crisis continues to unfold, its impact grows across the globe. Thousands of businesses, of all sizes, are threatened and entire parts of the economy such as the tourism industry and the hospitality sectors are in jeopardy. In this challenging context, businesses and individuals’ resilience is being put to a test.

The JA Europe network and Coca-Cola in Europe and its bottling partners have teamed up over the past years to develop and implement entrepreneurship and employability education programs that contribute to helping the younger generation to build their resilience, adapt to the ongoing challenges and be better prepared for their future professional lives.

This is our shared mission: prepare young people for this journey of development, provide them with knowledge, attitudes and skills for life and improve their access to entrepreneurship.

Our collaboration has allowed us to have  a positive impact around the world as we offer young people the opportunity to create businesses and products that contribute to meeting the United Nations Sustainable Development Goals. JA and Coca-Cola are working together with young people from all economic and social backgrounds, focusing on programs that tackle 6 of the 17 SDGs, including fighting poverty, improving quality education and providing decent work and economic growth – all of which are burning issues n the troubled times we are going through.

This brochure provides an overview of the entrepreneurship education partnerships that took place between Coca-Cola in Europe, Coca-Cola Hellenic Bottling Company (Coca-Cola HBC) and national JA offices in 6 countries:  Bulgaria, Czech Republic, Estonia, Italy, Lithuania and The Netherlands. This project demonstrates the power of business and civil society working together to support the future of young people.

As our partnerships continue to grow and develop across Europe, we are proud to contribute towards a common goal that every young person gets an entrepreneurial experience before leaving school, better equipped for what the future holds as we believe this can help to make a difference.

Therese Noorlander, Sustainability Director, Coca-Cola Europe
Salvatore Nigro, CEO of JA Europe

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