One Young World Delegates Ready
to Make Their Mark on the World
Coca-Cola delegates return home feeling inspired, energised and ready to make a difference.
After four days of hearing from some of the world's most inspiring entrepreneurs, brave leaders and change-makers, One Young World 2018 came to a close last weekend.
The event brought together over 1,800 young leaders aged 18-30 from more than 190 countries in The Hague to discuss solutions to the world's most pressing issues.
Coca-Cola sent a delegation of 80 of its young talents from around to world to take a seat at the table, inspire fresh thinking and generate new ideas.
On the agenda were issues that this generation will face as business leaders of tomorrow, from climate change to the refugee crisis, youth unemployment, poverty and much more.
Delegates heard from the world's leading companies, non-governmental organisations and key influencers. Among the impressive line-up were: Bob Geldof, musician and activist; Akon, singer and social entrepreneur; Christiana Figueres, architect of the Paris Agreement; and Mark Tewksbury, one of the few openly gay Olympic champions in the world.
Ambitious plans for plastic
To discuss the pressing issue of fighting plastic pollution with the business leaders of tomorrow, Coca-Cola sustainability experts Ulrike Sapiro, Senior Director, Water Stewardship & Sustainable Agriculture, and Joe Franses, Vice-President, Sustainability at Coca-Cola European Partners (CCEP) presented our plans to make a World Without Waste a reality.
Ulrike Sapiro: "The world has a plastic waste problem; we have a responsibility to help solve it"
Ulrike and Joe shared some of the work Coca-Cola is doing in the areas of packaging design, distribution and engaging with stakeholders. They talked about our innovative Freestyle machines, how we use the power of our brands to encourage recycling, and ambitious programmes like Zero-Waste Cities in Greece. There, we are transforming our distribution to create a closed-loop recycling model.
They also stressed that Coca-Cola cannot solve this issue alone; businesses, governments and individuals all have a part to play. In a follow-up Q&A session, Joe and Ulrike spoke to delegates about our common ground for making a World Without Waste possible and the challenges we face along the way.
Part of a global movement
Our delegates returned home full of enthusiasm, energy and new friendships. We hear from some of them about how they plan to turn their new-found inspiration into meaningful impact.